Today's Child - Johannesburg North & Pretoria East

WHY ADVERTISE WITH US?

WE'RE ABLE TO OFFER ADVERTISERS A NICHE TARGET MARKET
Today's Child offers advertisers a specifically targeted method of reaching more Johannesburg parents than any other parenting title on the market.

OUR EDITORIAL PROMISE TO YOU
Our editorial integrity ensures that advertisements are always viewed within the context of a highly regarded, quality publication.

WE GUARANTEE TARGETED REACH
Because Today's Child is distributed in the greater Pretoria area, we are able to offer our clients direct and hard hitting advertising opportunities. The Johannesburg-specific content in our magazine ensures that the publication always offers locally relevant information to readers.

WHO WE ARE
EIA Publishing has successfully published magazines to high income, niche markets for the past 15 years and with its backing, Today's Child can only be a major industry success. With that kind of experience comes a great understanding of the Johannesburg market and the needs of our consumers. Today's Child is the first parenting magazine to solely target the greater Pretoria area and therefore has minimal competition.

ADVERTISING WITH US IS COST EFFECTIVE

The substantial circulation of our magazines at very competitive advertising rates enables businesses to reach our target market in a highly cost-effective manner.

TARGET MARKET

We target parents of children from birth to 12, in the LSM 7 - 10 bracket. Our readers are the kind of people who live for their children - whether they are working moms or stay-at-home moms, their primary concern is the well-being of their children and to be able to provide their children with the best of everything possible. The magazine is also read by educators, healthcare professionals, grandparents, au pairs and housekeepers.

DISTRIBUTION

The distribution of our magazines is primarily driven by our commitment to reach the above target market and, as such, a large part of our distribution is via independent schools. Based on interaction with our readers (via email, letters, competitions and enquiries regarding events and getaways), we have found that many fathers read the magazine, but the majority of our readers are mothers.

Reach to our target market of parents is ensured by our unique distribution network encompassing education, health, recreation and retail sectors that service family needs. The distribution channel used enables us to place Today's Child in the hands of the target market.

IN A NUTSHELL

  • Free monthly parenting magazine
  • Target parents of children from birth to 12
  • Available in the greater Johannesburg area
  • Monthly calendar of events and resources
  • LSM 7 - 10
  • A4 format
  • Eye-catching glossy cover
  • Clean and fresh content